(This topic has been translated into Farsi)
Source: "What people surveyed feel are the most important traits of leaders." From Credibility: How Leaders Gain and Lose It, Why People Demand It. James M. Kouzes and Barry Z. Posner. Jossey-Bass Publishers. 1993 (pg. 14) Survey of 15,000 managers world-wide.
To be persuasive, we must be believable;
To be believable, we must be credible;
To be credible, we must be truthful.Edward R. Murrow
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