|    February, 1996 -
Characteristics of Admired Leaders
  Characteristics of Admired Leaders To be credible. . . (This topic has been translated into Farsi) 
 Characteristics of
Admired Leaders
  Honest    
    87%Forward-looking    
    71%Inspiring    
    68%Competent    
    58%Fair-minded    
    49%Supportive    
    46%Broad-minded    
    41%Intelligent    
    38%Straightforward    
    34%Courageous    
    33%Dependable    
    32%Cooperative    
    30%Imaginative    
    28%Caring    
    27%Mature    
    14%Determined    
    13%Ambitious    
    10%Loyal    
    10%Self-controlled    
    5%Independent    
    5% Source: "What people surveyed feel are the most important traits of
leaders." From Credibility: How Leaders Gain and Lose It,
Why People Demand It. James M. Kouzes and Barry Z. Posner. Jossey-Bass Publishers.
1993 (pg. 14) Survey of 15,000 managers world-wide.  
To be persuasive, we must be believable; 
 To be believable, we must be credible;
 
 To be credible, we must be truthful.
 
    
Edward R. Murrow
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